However, international visitor arrivals totaled 7.9 million in the 12 months ending June 30, 2017, up 8.7% from 7.27 million the previous year, according to Tourism Research Australia (TRA). Spending by overseas visitors also increased as they spent A$40.6 billion (US$31.63 billion), 6.5%, or A$2.48 billion (US$1.93 billion), more than a year earlier.
The top five international tourist sources during the period were New Zealand, China, the US, the UK, and Japan. Leisure travel made up 41% of total trip spend, while education accounted for 27%.
The Australian Government has also taken action to boost the industry by launching its Tourism 2020 campaign, which aims for more than A$115 billion (US$89.58 billion) in overnight spending by 2020. The campaign should improve tourism experiences, remove unnecessary regulations, carry out marketing programs and enhance tourism infrastructure.