Canada’s alcoholic beverage segment is one of its oldest industries — generating US$3.7 billion annually. Beer is the most popular alcoholic beverage and local brews have an 89% share of the domestic market. Canada is also famous for its whiskey, and became the world’s biggest whiskey maker early in the 20th century and was the top producer in 2015, its product regarded as having a smoother texture and lighter taste than that of rivals. As such whiskey is the most exported alcoholic drink of the country. Whiskey exports, according to Statistics Canada, totaled more than US$275 million) in 2016. Domestic demand is also strong that whiskey imports increased was US$192.8 million, and most coming from the US and the UK.
Changing tastes, to wine, may soon change the market share of whiskey. Health-conscious consumers prefer wine to hard liquor as it has health benefits such as decreasing the risk of heart disease and diabetes. The growing popularity of wine has now encouraged wine production in the country. In 2015, Canadian consumed approximately more than 15 liters of wine per capita in 2015. That is 10% more than what was consumed in 2010. Wine imports in 2016, were worth US$1.7 billion, while exports was about US$60 million — with China and the US being the leading buyers.