In the third quarter of 2015, US internet advertising revenues totaled a record US$15 billion - a 23% rise from the previous record of US$12.2 billion a year earlier. However, the numbers show interactive advertising has become crucial to the marketing mix.
This year, digital media advertising revenue will continue to surpass TV advertising spending faster than expected. Strong growth will continue in 2016, with internet ads during the year boosted by the US presidential elections, the summer Olympics and the UEFA football championship in Europe. #MergentInc #industryreports #media #media #finance #academiclibraries #publiclibraries