This year, Mother’s Day may be another record breaking year, with flowers, chocolate, food and kitchen appliances aming the items purchased. American shoppers, according to the NRF, are expected to ring up an average of US$186.39, up 8.23% from US$172.22 in 2016. Total spending is projected to reach US$23.6 billion.
In the UK, Mother’s Day is also a significant, with a greater level of consumer spending on this day than on other events such as Easter, Valentine’s and Father’s Day. Halifax, a British bank, projects UK spending could reach a record high of £79 million (US$102.31 million). Flowers will be remain as the most popular gift option, followed by cards, perfume and clothing. A large portion of consumers also plan to spend money on more experiential gifts, such as a trip away from home.
Meanwhile, in Australia consumers are spending more on dining — marking the second-biggest day of the year for the restaurant industry — to commemorate the day. The restaurant industry, according to a restaurant booking website, Dimmi, records a 70% in bookings on this day, compared with other normal Sundays. Based on 2016 figures from the Australian Retailers Association, Australian families will spend just over A$2 billion (US$111.42 billion) on tangible goods.
As consumer values and preference evolve, consumers are expected to increasingly opt for non-traditional gifts, such as purchases of experiences such as massages, day cruises, day trips and culinary adventures.