It's no secret that social media apps such as Facebook, Instagram, Pinterest and Twitter have revolutionized not only the ways in which people stay in contact but also the interaction between businesses and consumers. For instance mobile apps present great opportunities for hoteliers and travel representatives to stay in contact with clients and develop partnerships for brand growth and development, and for hoteliers to interact with online travel agencies. However, media aware hoteliers and travel representatives are increasingly recognizing the huge impact that customer satisfaction can have on their revenues. Travelers are increasingly turning to hotel review websites on social media networks, with good reviews turning a reader into a customer. Social media channels are set to grow in significance for a range of tourism-related businesses. Digital technology has given a boost to the tourism industry, with 95% of travelers using mobile devices and digital resources to plan their trips. In 2016, more than 50% of the travelers are expected to secure their trips online using a mobile device. #MergentInc #industryreports #hospitalityandtourism @MergentInc
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