Most hotels and hotel chains in the US are taking sustainability seriously, with newer companies like TripAdvisor (NASDAQ: TRIP) and Airbnb embracing ESG initiatives as well. TripAdvisor has more than 12,000 listed properties on its Green Leaders plan. The program that started four years ago focuses on hotels and bed and breakfasts with environment friendly practices. Airbnb created an Office of Healthy Tourism initiative, under which environmentally sustainable habits are supported.
The US will continue to play a big part in the global community for ESG. On the back of rising awareness regarding global warming, social responsibilities and climate change, ESG in the US is set to go through another series of strong growth in the next few years. During the period, both federal and local governments are expected to take various regulatory and legal measures in order to expand ESG awareness, among businesses and investors.